For freelancers, marketing on social media platforms can be invaluable. This can get your name out. It helps clients find your services and provides an easy way for you to communicate with them.
However, you need to play an active role in marketing yourself on each platform to benefit fully.
Twitter is all about interactions.
You can tweet multiple times a day about interesting things and you’ll still be lost in the 500 million other tweets that get sent. Instead, try to find people who are tweeting about something relevant to your services and engage by commenting, retweeting or following them.
If they need your services, they may become new clients. If not, there’s a chance they’ll follow you back or retweet one of your updates to their followers. At minimum, other people commenting on their tweets will see yours.
This can be time-consuming but it’s a great way to get exposure and new followers on Twitter.
Pinterest is essentially a portfolio site. Depending on what you do, it can be ideal for showcasing your work. You can create cards for each of your projects and even boards for each service you offer.
Make sure everything you post links to your website so readers can access more information. You can also include links to your other social media channels.
Also, create an informative profile and use keywords to make sure potential clients can find your work.
Groups are a freelancer’s best friend on Facebook. Sharing status updates on your own page is important, but there’s no guarantee the right people are going to see them, even if you fork out for some advertising.
With groups, you find people who are specifically interested in what you have to offer. Groups are also a great way to make connections within your industry.
Not all groups allow advertising, but being active within a community and showcasing your expertise can be invaluable PR.
LinkedIn might not be the best way to showcase your projects or portfolio but it is the best way to promote yourself. It’s ideally suited for letting potential clients know why you’re well suited to do the task they need done.
Work on building your profile and make sure you include all relevant information about yourself. Give plenty of details about your skills, previous projects, qualifications and work experience.
It can be time-consuming and sometimes even expensive to create content for YouTube – but people have become accustomed to getting news in short, easy to consume clips rather than long-form articles or blogs. This makes informative videos an ideal way to promote specific services or products.
How-to videos, explainer videos, tutorials and demos are all great ways to promote yourself and your services with video.
Instagram is a highly visual platform that might not suit every type of freelance business. Often though, the trick is to find a unique angle.
For example, a freelance accountant may not see the purpose of Instagram – but even sharing images of banks that have amazing architecture might generate interest and help boost the accountant’s business.
Using hashtags properly is also important on Instagram.
Meetup groups aren’t just for hobbyists. You can make new connections in your industry and position yourself as an expert in your field using a Meetup group. If there isn’t already a group that caters to your core skill, you can start one of your own.
Meetups are generally held once a month and can take the form of anything from an interesting presentation, workshop or roundtable debate to a networking brunch.
This doesn’t quite fall under social media but guest blogging on influential blogs is a powerful marketing tool. It’s one of the more difficult strategies to pull off but the coverage you get, especially if a blog is shared on social media, can be invaluable.
A surprising number of big sites will accept guest blogs. The tricky part is writing something that they’ll want to publish. Stick to topics you consider yourself an expert on so readers will be more likely to visit your own website or blog.
Freelancing at The Workspace
At The Workspace, we don’t offer social media marketing – but we do offer freelancers and independent professionals a supportive work environment where they can build their businesses.
Whether you opt for a fully serviced office or use our coworking facilities, you’ll be working on the same premises as other, like-minded freelancers and entrepreneurs. This can lead to mutually beneficial business arrangements. Many of our members use or promote one another’s services, and several of our branches host regular networking events.
Also, all our members benefit from a full reception service and access to professionally appointed meeting rooms, ideal for meeting new and existing clients.